Te Ara a Māui (TAAM) is a Māori Regional Tourism Group (MRTG).

We play an important role for Māori in Tourism in the Wairarapa, Kapiti, Wellington / Greater Wellington, Nelson and Marlborough regions of Aotearoa New Zealand.

We act as a facilitator between central and local government, Regional Tourism Organisations (RTO’s) and we strengthen the relationships between Māori tourism operators and the wider industry associations such as the Tourism Industry Association of New Zealand (TIANZ), the Ministry of Tourism, and the Inbound Tour Operators Council (ITOC).

As a MRTG we also assist, promote and identify Māori tourism products and services that will enable international visitors to gain true knowledge and experience of Māori culture and traditions and to learn more about our history and contemporary Māori lifestyles.

Our mission is to provide pathways for Māori to realise opportunities within the tourism and hospitality industry. We focus on Māori who have made tourism a priority and who are committed to a successful Māori tourism network.

Click here to find out more about membership with us.

Te Ara a Māui would like to thank The Community Employment Group (CEG) and Te Puni Kokiri (TPK) for their support in funding this MRTG initiative.